As a start-up tech company, BHW needed a brand that instantly communicated their specialty in the niche market
of behavioral health, while maintaining a creative and tech-savvy identity. We focused on bold colors and lighting,
as well as visual icons that represented their work and agency as a whole.

The gear; a symbol of a working machine, technology, percise expertise. The puzzle piece; a long-standing symbol for behavioral health treatment, and
championed by the autism community.

The result is a bold, clean brand with an technology-driven aesthetic.